![]() However, it lacks some of the sheer curb presence wielded by the Lincoln Navigator, and lacks some of the aggression that defines recent Mercedes and BMW entries. When viewed against its rivals, it is a big step up over the Audi Q7 and is more up to date than the rapidly aging Lexus GX. Some observers might think that the wrap around rear window looks a bit out of place this time around, but it is a Discovery design trademark that has defined the model for the past several decades. The rear of the Discovery is arguably is also sharp and handsome with elegant taillights adorning the big rear liftgate. While it is nice to see that the Discovery has been updated to appeal more to on-street customers, off-road fans might feel that the Discovery has been sanitized too heavily for off-road duty. The side profile is very functional in appearance, and it even has a subtle hint of old school fundamentalism in its flanks. ![]() This time around, Land Rover designers grafted a lot of the Range Rover’s DNA into the Discovery’s shape, and it is especially apparent in the front fascia, which was clearly crafted to help the Discovery have better aerodynamics, and is a much better link to the Range Rover lineup. Its blocky styling elements and a strong emphasis on size gave that particular iteration a distinctive identity, but its heavy curb weight impaired fuel economy, and its aging design made it stick out from the rest of the company’s rapidly changing lineup. Quest For Aerodynamics Brings More Elegance But Less Ruggedness To Iconic Nameplate:īefore its big redesign, the Discovery was known for being a cruder yet rugged piece of art. The new styling language has had some time to formally ingrain itself into the minds of buyers, but has it brought more customers to the Discovery? Or has it alienated the core audience that the Discovery has tirelessly built over the years? Land Rover chose to shake things up in 2017, when it unveiled a radical redesign for its big three row offering, which allowed it to fall more in line with the rest of the company’s design language. A prominent player is the Land Rover Discovery which has established itself by offering lucky buyers the ability to blaze even the toughest of trails but still have enough size to accommodate all three rows of passengers in elegant comfort. In addition, key models have also played a big role in the company’s history over the years. The iconic British luxury SUV brand has always served as one of the benchmarks that many automakers look up to when they craft an off-road focused vehicle. ![]() When it comes to bringing the pinnacle of off-road capability to affluent adventurers, few can beat the bar that has been set by Land Rover.
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